• Users who have recently registered or signed up do not successfully complete the intended onboarding flow.
• Users not completing the onboarding flow results in negative outcomes such as hiegher likelihood of abandonment, decreased user satisfaction, and integration rates.

• Build a User Onboarding Flow to:
Help users know what benefits they will receive from completing each process within the flow.
Help users learn how to use core features: downloading the CLI, building and deploying service, and creating integrations.

Product Walkthrough

Competitive Analysis

Strengths

• Clean and modern design with clear messaging and easy navigation.
• The website provides informative content, downloadable resources, and contact forms for potential clients to get in touch.

Opportunities

• The pricing information is not on their website, which could be a potential barrier to entry for new customers.
• Sysdig faces competition from open-source alternatives in the microservices monitoring and observability space.

Strengths

• Visually appealing design, with a focus on showcasing their microservices development platform’s features and benefits.
• The website offers clear messaging and testimonials to establish credibility.

Opportunities

• Kong’s user interface may be perceived as complex and overwhelming for users who are not familiar with API gateways and microservices architecture.
• Limited customization options.

Iterative Designs

Final Design & Implementation